Inland Empire Small Business Development Center: What you'll learn: Social Media is a moving target and there have been a lot of changes recently. Get the up-to-date information on how you can use social media today to grow your business. We’ll Discuss: • How to set marketing goals & strategize using FREE & subscription tools & analytics to get the results you desire. • The latest trends on using social media tools from Facebook to Instagram, Pinterest, Linkedin and Twitter. • Who uses different Social Media platforms (demographics). • Why Pinterest and Instagram users are purchasing directly from a post. • How to Use These Tools For Business to Business and Non-Profits. • How to measure social media efforts to improve results. Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert